Executive Vice President, Operations and Technology, NBA Entertainment
Steve Hellmuth is executive vice president, operations and technology for NBA Entertainment. He is responsible for overseeing the league’s information technology, interactive services, broadcast operations and engineering departments. He is the point person at the NBA for NBA Digital in Atlanta. He also oversees the development and implementation of the NBA broadcast facility standards for the design, construction and operation of NBA arenas. Previously, Mr. Hellmuth spent two years as the senior vice president and general manager of Major League Baseball Productions, where he supervised the programming and production of all MLB television content.
Most recently, Hellmuth was the executive in charge of the first-ever live sports events in 3D HD for the 2007 NBA All-Star Game in Las Vegas and also Game 2 of The Finals 2007 at Quicken Loans Arena in Cleveland. He also led the recent launch of the NBA digital media archive, the first major professional sports league to unveil such an initiative. The NBA is currently in the process of digitizing the league’s entire video library - more than 400,000 hours of games, highlights and programming – to create the digital media archive. The NBA will launch a wide band (OC3) network this fall to connect teams to the NBA digital archive and deliver pristine 100 megabit video for encoding to the NBA League Pass offering to fans in HD, Standard Definition, and broadband.